Brathay Trust starts an anniversary year of fundraising with a rare opportunity to appeal to 2.3 million BBC Radio 4 listeners.

The Appeal will be broadcast twice on Sunday 28 February and again Thursday 3 March and will also be available on the BBC website the focus of the appeal is our work with children and young people leaving the care system.

Seventy years after being established by businessman, Francis C Scott, Brathay works with over 6,000 children and young people a year across the UK. Its mission is to improve the lives of children, young people and their families.

Chief Executive for the last 11 years, Godfrey Owen says the Radio 4 appeal is a great high profile start to the year. As he explained:

Francis C Scott’s fundamental belief in young people informs and inspires our work to this day as we strive to turn around the lives of those facing incredible challenges. For many it’s about making a successful transition to adulthood at a time when their future looks very bleak.

The BBC Radio 4 appeal is presented by Brathay supporter Jeff Prestridge - the Mail on Sunday’s personal finance editor (pictured above). Jeff discovered Brathay in 2012 when he completed the charity’s ten marathons in ten days fundraising challenge around Lake Windermere. He raised over £100,000 in the process.

The broadcasts will be aired on Sunday 28 February at 07.55 and 21.26 and repeated on Thursday 3 March at 15.27. Anyone wanting to donate can either text BRTR46, with an amount, to 70070, send a cheque to ‘Freepost BBC Radio 4 Appeal’; marking the back of the envelope with ‘Brathay Trust’ or donate direct to our New Beginnings appeal